The caption under the main photo on the Times front page says it all: "Ryanair...coming soon to an airport near you". Is Malta hotting up for a new state of euphoria? Will we be blinded by the light? My prediction is at least partial blindness of the masses. Given that Dublin and Luton are not exactly discardable destinations, one or two trips to both destinations should prove to be a thrill once the prices are announced. And the novelty will take some time to wear off.
The ploy should work well. A starved beggar would turn a few scraps of bread into a banquet. Ditto the starved traveller. Getting to Luton on a quarter of the previously available prices should give anyone something to smile about. This will be even more so when we consider that Luton is a coach ride away from London. And I am not underestimating the pulling power of the leaning tower either. Pisa is a good destination to boot.
But what happens after we have been on our fourth trip to Luton? What happens when the novelty of St. Patricks day dies down? Will we begin to notice that the original Ryanair idea was to turn Malta into a hub? Will we get the hint that they wanted to improve the old airport and slap on a few more exotic routes to boot? Will we ever understand that the key to cheap travel is beyond the taxes and fees?
Ajjut and some other bloggers seem to have missed the point. They seem to think that Ryanair is not the issue. Or Easyjet or any cheap flying carrier. But it is you see. The whole point is that the fees need to be lowered BECAUSE we need the cheap flights. Because we need to travel. Because we need to be able to see more of the world than the Leaning Tower. Because we need to broaden our horizons and stop being so gullible.
Because we are sorry enough to give ourselves a congratulatory pat on the shoulder when big daddy lets us out for a frolic on the continent... but just that little bit.
Give me a break.